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August 2017

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales. Build Urgency      50 percent of holiday shoppers have bought an item because it was on a limited-time sale or promotion. Urgency works because customers know that whatever deal you offer on Black Friday will expire, and...

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high. In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes. https://youtu.be/BZRK3RYmMI0 For more information on Facebook advertising, please visit: Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue To learn more about optimizing your digital marketing and advertising campaigns, please check out our resources or schedule a time to consult...

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization, mobile targeting, and abandonment rates. For more information on conversion efficiency and how to personalize your digital marketing, please join our mailing list or contact our experts!...

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a resulting 87% spike in ROAS. We asked Nicolette Dineen from our Social team why Facebook advertising is so effective for the holidays. Then we picked her brain for best practices to use this upcoming season. Q: Why Facebook? What unique benefits do Facebook ads offer for small & medium businesses? ND: Facebook reaches people in a very social manner—right in the newsfeed....

Spoiler alert: It’s more than “They’re annoying.” In theory, display advertisements are pictures or videos placed on a website that attract eyeballs to your brand. Yet in practice, display ads have an average CTR of 0.05%. Still worse, is that 86% of consumers suffer from “banner blindness,” a phenomenon where they pay zero attention to online ads. Obviously this hurts digital advertisers. So, let’s learn why people are ignoring your display ads and what causes “banner blindness.” Currently 198 million people block ads. This is...