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September 2017

Former CEO of Epsilon Joins Integrated Martech and Adtech Company as Chairman of the Board   BOSTON, September 27, 2017 – Cybba Inc., a performance-driven marketing and advertising technology company, today announced that Andy Frawley, former CEO of industry-leader Epsilon, will join the Cybba board as Chairman. In this role, Frawley will advise the company on strategic direction and growth strategies. Frawley brings to Cybba more than 30 years of experience leading companies in digital marketing, email marketing, CRM and...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line. To help optimize your emails, we’ve put together tips to help you write great subject lines that convert. First Impressions Are Everything 33% of email recipients open an email based on the subject line, so make sure yours are great. Your subject line...