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January 2018

Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing trends and how they can help you connect with your customers along every step of their buyer journey. Here is a quick webinar recap: The key to great customer engagement is making an emotional connection. In fact, customers that you can connect to emotionally are 3x more valuable. While you may have many interactions with...

By Dave Mercurio and Kyle Natichioni   Having grown up in the restaurant industry, I know the margins are tight. Owners need to squeeze every ounce of profitability out of each department and menu item, and sometimes that's not enough.   Ten years ago, my family restaurant advertised on local radio to promote and expand our customer reach, combined with direct mail to promote weekly specials and a website to drive foot traffic. Knowing what I do now about digital...

By Kyle Natichioni   Terrible B2B marketing needs to stop. How many times has your inbox been packed with sterile marketing content, with a design template circa 2005? How many times have you sent an email like this to your customers? You deserve better. They deserve better. You can do better—by simply injecting your B2B marketing content with the same passion and thoughtfulness that gets you energized about your work. Let’s find that creative voice. Start by sharing the story of how...

Cybba is excited to announce its international expansion and Cybba Canada! This month, we spoke with our Canadian office in Toronto, Ontario, where managing director Neela Ahmed runs the show. In her cheerful and determined manner, Neela explained how she’s getting down to business in 2018. Q: What are the key challenges facing digital marketers in the Canadian market? A: Canada is quite risk averse when it comes to trying new things online. This directly impacts their speed...

“What’s the right budget for our display campaign?” We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help them with attribution settings and CPA goals. The best practice, however, touches on both human and data-centric models, and ultimately boils down to experience as much as art and science. Talk to the client or to the people...

The keys to Cybba’s success are our employees and their passions. Now in the Employee Spotlight is Brittany Soucar and her enthusiasm for exciting work and constant learning. Read about her journey at Cybba and what she believes contributed to her success as a Digital Account Manager. How long have you been in this position? I started in June 2016. How did you start at Cybba and what made you want to join? I knew that I wanted to work...

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...