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January 2018

Cybba is excited to announce its international expansion and Cybba Canada! This month, we spoke with our Canadian office in Toronto, Ontario, where managing director Neela Ahmed runs the show. In her cheerful and determined manner, Neela explained how she’s getting down to business in 2018. [caption id="attachment_7401" align="alignleft" width="295"] Neela Ahmed[/caption] Q: What are the key challenges facing digital marketers in the Canadian market? A: Canada is quite risk averse when it comes to trying new things online....

“What’s the right budget for our display campaign?” We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help them with attribution settings and CPA goals. The best practice, however, touches on both human and data-centric models, and ultimately boils down to experience as much as art and science. Talk to the client or to the people...

The keys to Cybba’s success are our employees and their passions. Now in the Employee Spotlight is Brittany Soucar and her enthusiasm for exciting work and constant learning. Read about her journey at Cybba and what she believes contributed to her success as a Digital Account Manager. How long have you been in this position? I started in June 2016. How did you start at Cybba and what made you want to join? I knew that I wanted to work...

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...