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February 2018

We attend trade shows as vendors and as learners throughout the course of the year, and we’re accustomed to the daunting task of selecting the right shows and then making sure we accomplish what we initially set out to do. Most of our clients share the deer-in-headlights moments of walking into a giant show and not knowing where to start. We also share the same pain in looking down a speaker list and wanting to get...

Cybba is excited to announce its international expansion and Cybba APAC! This month, we spoke with our APAC office in Hong Kong, where managing director Charles Allard runs the show. In his knowledgeable and determined manner, Charles explained how he's getting down to business in 2018. What are the key challenges facing digital marketers in the Asian market? Digital markets in Asia face many challenges, but diversity and size are the biggest challenges. Here are some facts: India has...

Ryan Burch is the Director of Platform and Display Sales at Cybba’s office in Phoenix, Arizona. Ryan’s expertise lies in the design, implementation, and maintenance of media and marketing strategies. He specializes in digital strategy, online advertising, and brand management. For any inquiries, contact him at ryan.burch@cybba.com.    The 2018 conference season is in full swing and many of our vendor partners are lining up the next 12-18 months of shows to attend. If you’re like us, you'll...

Aaron Radtke is on the Sales and Business Development team at Cybba’s office in Pheonix, Arizona. Aaron’s expertise lies in developing both for-profit and nonprofit brands, and implementing digital marketing and advertising strategies. For any inquiries, contact him at aaron.radtke@cybba.com.   I’ve been given the unique opportunity to have lived somewhat of a double life within my career. I’ve crossed the line between for-profit and nonprofit organizations a couple times over. As anyone who has done it...

Andy Frawley is the Chairman of the Board at Cybba Inc. and is an expert in modern marketers, digital marketing, email marketing, and customer value management.   Marketer to marketer, we know the old ways of working are over. The social and technological landscape has granted the consumer the power. Their voice is amplified like never before through social media, where they can profoundly influence their peers and impact an organization’s reputation and bottom line. Business and brand...