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April 2018

88% of people will stop engaging with a website if the content or layout is unattractive. Don’t underestimate the importance of your website design and remember that your onsite solution is very much part of this experience! For your onsite solution to perform, you need an intuitive user experience. When your customer abandons your site, that is a key decision point of the user journey. Here are a few tips on how to optimize your onsite engagement solution’s UX: Deliver...

Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. Andy has more than 30 years of experience leading companies in the digital marketing, email marketing, CRM and digital analytics space. He is a leading expert in the digital marketing and advertising industry.   The key to generating more active engagement amongst your customers is creating an emotional connection. While your brand may have countless interactions with...

Terri Mock is the Chief Operating Officer at Cybba. She is responsible for driving Cybba’s revenue growth, go-to-market, and commercial operations. Terri’s expertise is in performance marketing, digital advertising, SaaS, and ecommerce. She has over 15 years of experience in the design and optimization of media and marketing strategies.   Managing the Customer Journey Managing the customer journey is central to the customer experience of a brand. The sequence of interactions that make up the classic customer journey move...

Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Nicollette Dineen, and her passion for media strategy and client success. Read about her journey at Cybba, and her insights on what has contributed to her success as a Media Strategist. How long have you been in this position? I started in June 2017. How did you start at Cybba and what made you want to join? I was working at another agency...