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May 2018

38% Of people will stop engaging with a website if the content or layout is unattractive.1 In addition to offering a great customer experience, make sure your solution also offers best-in-class design. Keep in mind that your customer is about to abandon your website, so you really need to make sure you get his attention, and your visuals and design will be a big part of doing this successfully. Visuals Get Your Customer’s Attention Step 1 of any great...

How long have you been in this position? I’ve been with Cybba for 4 years. How did you start at Cybba and what made you want to join? I was an assistant buyer for a corporate retailer and wanted to gain experience within the digital side of the industry. Cybba offered me the best of both worlds. What tips would you give a new Media Strategist entering the tech industry? The industry is constantly evolving so you need to be willing...

Michael South is a Senior Media Trader at Cybba. He has 4 years of experience in the design and optimization of media strategies. Michael manages display campaigns for a portfolio of enterprise and strategic accounts. How Native Ads Work Native ads are a way of advertising content that integrates display advertising with the ‘native’ content on the page. Native ads mimic the look and feel of publisher content, allowing for seamless deployment on publisher sites. Native ads specify...