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Author: Adam Clark

Adam Clark is a Media Partnerships Account Manager at Cybba.  He has over 10 years of digital experience in Media Buying, Account Management and Business Development.  Currently, Adam is on our Ad Ops team in Phoenix managing performance for a portfolio of digital accounts as well as fostering new media opportunities for Cybba's clients.   The easiest way to think of dynamic creative is as "personalized messaging". In most cases, dynamic ads are built at the time the impression is served....