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Author: Connor McBride

  How long have you been in this position? I am close to my 7th anniversary with this company but I recently started my position as Director of Sales last November. How did you start at Cybba and what made you want to join? I started over 6 years ago and was not planning to take the role until I spoke with Greg and Stephen, our two founders. After hearing the passion they had for this company, I knew that...

“Planning a business is easy; growing it takes lead generation.” - Matt Sunshine, The Center for Sales Strategy That is where we begin with our advice on strategies to increase lead generation for your business.  Keep in mind the goals of your lead generation campaigns: Provide a continuous flow of quality leads for your sales team to attack Enable sales to focus on high impact activities rather than low impact activities, e.g. calling qualified leads vs. cold calling ...

How long have you been in this position? I have been the Product Marketing Manager at Cybba for 2½ years. Overall, I have experience in Product Marketing for over 8 years How did you start at Cybba and what made you want to join? I relocated from London to Boston and wanted to leave the corporate world where I had worked until now to join a young and dynamic tech company. I found Cybba! The other reason why I joined...

How long have you been in this position? I’ve been with Cybba for 4 years. How did you start at Cybba and what made you want to join? I was an assistant buyer for a corporate retailer and wanted to gain experience within the digital side of the industry. Cybba offered me the best of both worlds. What tips would you give a new Media Strategist entering the tech industry? The industry is constantly evolving so you need to be willing...

Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Nicollette Dineen, and her passion for media strategy and client success. Read about her journey at Cybba, and her insights on what has contributed to her success as a Media Strategist. How long have you been in this position? I started in June 2017. How did you start at Cybba and what made you want to join? I was working at another agency...

Cybba is excited to announce its international expansion and Cybba LATAM! This month, we spoke with our LATAM office in Miami, Florida, where Antonio Lima, Senior Vice President of Business Development runs the show. We asked Tony to explain his strategy to build and grow Cybba’s operations in the LATAM region. Q: What are the key challenges facing digital marketers in the LATAM market? In Latin America, digital marketers face the many challenges of an emerging market. Internet...