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Author: Lizzie Seibert

“When you buy online, what motivates you to convert?”

This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. With over 100 years of experience combined, Michael Libenson, Founder and President of SavingStar, and Dee Hadley, Former CMO of UNO Restaurants and Board Member of Global Retail Marketing Association, and Andy Frawley, Chairman of the Board at Cybba and former CEO of Epsilon, shared the insights that have made their careers.

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don’t know how to write a truly effective email subject line.

To help optimize your emails, we’ve put together tips to help you write great subject lines that convert.