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Author: Lizzie Seibert

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods, Zappos, and audible). Given much less attention is the Amazon marketing strategy and the subtle psychological tricks it uses to create giant profit margins. Below are eight profitable psychological tricks of Amazon’s marketing strategy. Price Priming & Anchoring Amazon boasts having...

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70%of the time, for several reasons. Whether or not you’ve abandoned a site for these reasons, ultimately 49% of shoppers visit a site 2-4 times before making their purchase. This has big implications for e-commerce sites’ customer conversion rates and total sales. Fortunately, e-mail remarketing strategies can boost conversion rates, improve...

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers surveyed by AARP in 2017, 49 percent are confident in planning their travels without online resources.  How then, can an e-commerce or travel business reach Baby Boomers? Here’s a list of the top Baby Boomer travel trends and tips for your business to reach them. What do Baby Boomers Want from Traveling? When citing their reasons for traveling,...

Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at some of the biggest trends in back to school marketing and discuss how to take advantage of these trends to increase your conversions. When Is the Season? Back to school shopping starts early, with 68% of parents receiving classroom supply lists at least...

When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer to form an opinion about a product, and 90 percent of their opinion is affected by color. So while color isn’t everything – it’s close. In this blog, we’ll examine how your website can convert more customers with its colors. What is Color Psychology? Color psychology stems from behavioral psychology and like everything in...

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This blog will break down three types of digital campaigns and the KPIs for analyzing each. Awareness Campaign (Your goals: awareness lift, ad recall lift, and traffic lift) A campaign to boost brand awareness targets customers at the earliest...

With 56 percent of companies using an email marketing provider, email marketing should be on everyone’s radar, if it’s not already. To keep you up to date with what’s happening in the email marketing world, we’ve collected some of the most interesting 2017 email marketing statistics. The average email open rate for the e-commerce industry is 16.75 percent. Mobile phones have 58 percent of the email market share, compared to desktop (32) and webmail (20) 56 percent of brands using an emoji  in...

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the 2017 Father’s Day campaigns are unique, in that rather than giving you, the viewer, an idea of what kind person you want to be, the best ads show you who you want your dad to be – and how X product/service will get him there. Here’s our analysis of this season’s...