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Author: Michael South

Michael South is a Senior Media Trader at Cybba. He has 4 years of experience in the design and optimization of media strategies. Michael manages display campaigns for a portfolio of enterprise and strategic accounts. How Native Ads Work Native ads are a way of advertising content that integrates display advertising with the ‘native’ content on the page. Native ads mimic the look and feel of publisher content, allowing for seamless deployment on publisher sites. Native ads specify...