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Author: Terri Mock

Terri Mock is the Chief Operating Officer at Cybba. She is responsible for driving Cybba’s revenue growth, go-to-market, and commercial operations. Terri’s expertise is in performance marketing, digital advertising, SaaS, and ecommerce. She has over 15 years of experience in the design and optimization of media and marketing strategies.   Managing the Customer Journey Managing the customer journey is central to the customer experience of a brand. The sequence of interactions that make up the classic customer journey move...