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Author: Thomas Lafarge

Strong Subject Lines How important is your email copy? Consider the following statistics: 47% of email recipients open emails based on the subject line 69% of email recipients report email as spam based solely on the subject line 22% increase in opens for emails with personalized subject lines With so many companies vying to get consumers’ attention, your subject line is key to getting your remarketing email opened and read. It’s the first impression that you make before...

Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the subject line (Invesp). With so many companies and advertisers trying to get consumers’ attention, your email’s subject line is key to getting opened and read. It’s your first impression, and the first piece of copy that is guaranteed to be read, or at least be scanned by your abandoning customers as they...

74% of consumers feel frustrated when website content is not personalized.

Relevance is key to keep customers engaged, especially at the critical points of site or cart abandonment. By making your customers feel like you are talking to them directly, and not just displaying a generic message, they are more likely to continue interacting with your site.