Strong Subject Lines
How important is your email copy? Consider the following statistics:
47% of email recipients open emails based on the subject line
69% of email recipients report email as spam based solely on the subject line
22% increase in opens for emails with personalized subject lines
With so many companies vying to get consumers’ attention, your subject line is key to getting your remarketing email opened and read. It’s the first impression that you make before...
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are reshaping the travel industry, and prompting marketers to adapt their communication strategies, travel services, and engagement platforms.
We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality kicks in and they are focused on new customer acquisition.
With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to 15% Through this blog post learn how to best design your cart abandonment emails and boost their performance!
47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the subject line (Invesp).
With so many companies and advertisers trying to get consumers’ attention, your email’s subject line is key to getting opened and read. It’s your first impression, and the first piece of copy that is guaranteed to be read, or at least be scanned by your abandoning customers as they...
74% of consumers feel frustrated when website content is not personalized.
Relevance is key to keep customers engaged, especially at the critical points of site or cart abandonment. By making your customers feel like you are talking to them directly, and not just displaying a generic message, they are more likely to continue interacting with your site.