Top

Author: Thomas Lafarge

According to Forbes, 94% of content with visuals get more total views than text only content. Do not underestimate the importance of your email design. The point of abandonment is a critical stage of the customer journey. To get customers to come back and complete their transaction, you need an appealing remarketing email. Keep in mind that consumers are inundated with emails. Make sure that your emails stand out in the flood of emails that they receive on...

We are happy to announce the release of a new onsite engagement feature – promo bar. Improving the Customer Journey When we look to improve the customer journey strategy, the aim is not just to fix specific pain points, but to significantly expand engagements with web visitors and make the conversion process more efficient. For this, you need a seamless experience across all interactions and to create touchpoints that can be easily digested by the consumer across digital...

74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical points of site or cart abandonment. By making your customers feel like you are talking to them directly, and not just displaying a generic message, they are more likely to continue interacting with your site. To do this, it is critical to segment and target your solution based on their specific interests and onsite behavior. Show...

38% Of people will stop engaging with a website if the content or layout is unattractive.1 In addition to offering a great customer experience, make sure your solution also offers best-in-class design. Keep in mind that your customer is about to abandon your website, so you really need to make sure you get his attention, and your visuals and design will be a big part of doing this successfully. Visuals Get Your Customer’s Attention Step 1 of any great...

88% of people will stop engaging with a website if the content or layout is unattractive. Don’t underestimate the importance of your website design and remember that your onsite solution is very much part of this experience! For your onsite solution to perform, you need an intuitive user experience. When your customer abandons your site, that is a key decision point of the user journey. Here are a few tips on how to optimize your onsite engagement solution’s UX: Deliver...

Most people familiar with SEM have heard about “Conquesting”. It consists in using your direct competitors’ brand name or product names as some of your SEM targeting keywords. By doing so, your PPC ads will sneak in front of your competitors’ organic or paid search results and will reach their customers as they are in-market, browsing for your competitors and their products. Who would not be interested in doing this?! Not only are you advertising to in-market, prospective...