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Cybba / Blog

  How long have you been in this position? I am close to my 7th anniversary with this company but I recently started my position as Director of Sales last November. How did you start at Cybba and what made you want to join? I started over 6 years ago and was not planning to take the role until I spoke with Greg and Stephen, our two founders. After hearing the passion they had for this company, I knew that...

According to Forbes, 94% of content with visuals get more total views than text only content. Do not underestimate the importance of your email design. The point of abandonment is a critical stage of the customer journey. To get customers to come back and complete their transaction, you need an appealing remarketing email. Keep in mind that consumers are inundated with emails. Make sure that your emails stand out in the flood of emails that they receive on...

Audience segment overlap reporting lets advertisers see how many users from one segment are also found in another segment. Insights from this simple but effective report can lead to cross-sell opportunities and better media planning. Cross-Sell Identifying product segments with the highest overlap shows you what products your customers are likely to buy together. For example, a clothing retailer might find that the jean purchaser segment overlaps more with the polo shirt purchaser segment than any other product...

“Planning a business is easy; growing it takes lead generation.” - Matt Sunshine, The Center for Sales Strategy That is where we begin with our advice on strategies to increase lead generation for your business.  Keep in mind the goals of your lead generation campaigns: Provide a continuous flow of quality leads for your sales team to attack Enable sales to focus on high impact activities rather than low impact activities, e.g. calling qualified leads vs. cold calling ...

  Instagram is one of the most active social platforms available. As of June 2018, Instagram had over 1 billion users on its platform. The number of daily Instagram users hit 500 million in September 2017. With such a massive platform, many businesses can get lost trying to reach their target audience. Below are a few tips on how to stand out from the crowd.   Engage Your Best Customers Your best customers are the ones that constantly like...