Strong Subject Lines
How important is your email copy? Consider the following statistics:
47% of email recipients open emails based on the subject line
69% of email recipients report email as spam based solely on the subject line
22% increase in opens for emails with personalized subject lines
With so many companies vying to get consumers’ attention, your subject line is key to getting your remarketing email opened and read. It’s the first impression that you make before...
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are reshaping the travel industry, and prompting marketers to adapt their communication strategies, travel services, and engagement platforms.
We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality kicks in and they are focused on new customer acquisition.