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38% Of people will stop engaging with a website if the content or layout is unattractive.1 In addition to offering a great customer experience, make sure your solution also offers best-in-class design. Keep in mind that your customer is about to abandon your website, so you really need to make sure you get his attention, and your visuals and design will be a big part of doing this successfully. Visuals Get Your Customer’s Attention Step 1 of any great...

How long have you been in this position? I’ve been with Cybba for 4 years. How did you start at Cybba and what made you want to join? I was an assistant buyer for a corporate retailer and wanted to gain experience within the digital side of the industry. Cybba offered me the best of both worlds. What tips would you give a new Media Strategist entering the tech industry? The industry is constantly evolving so you need to be willing...

Michael South is a Senior Media Trader at Cybba. He has 4 years of experience in the design and optimization of media strategies. Michael manages display campaigns for a portfolio of enterprise and strategic accounts. How Native Ads Work Native ads are a way of advertising content that integrates display advertising with the ‘native’ content on the page. Native ads mimic the look and feel of publisher content, allowing for seamless deployment on publisher sites. Native ads specify...

88% of people will stop engaging with a website if the content or layout is unattractive. Don’t underestimate the importance of your website design and remember that your onsite solution is very much part of this experience! For your onsite solution to perform, you need an intuitive user experience. When your customer abandons your site, that is a key decision point of the user journey. Here are a few tips on how to optimize your onsite engagement solution’s UX: Deliver...

Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. Andy has more than 30 years of experience leading companies in the digital marketing, email marketing, CRM and digital analytics space. He is a leading expert in the digital marketing and advertising industry.   The key to generating more active engagement amongst your customers is creating an emotional connection. While your brand may have countless interactions with...