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With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line. To help optimize your emails, we’ve put together tips to help you write great subject lines that convert. First Impressions Are Everything 33% of email recipients open an email based on the subject line, so make sure yours are great. Your subject line...

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales. Build Urgency      50 percent of holiday shoppers have bought an item because it was on a limited-time sale or promotion. Urgency works because customers know that whatever deal you offer on Black Friday will expire, and...