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Terri Mock is the Chief Operating Officer at Cybba. She is responsible for driving Cybba’s revenue growth, go-to-market, and commercial operations. Terri’s expertise is in performance marketing, digital advertising, SaaS, and ecommerce. She has over 15 years of experience in the design and optimization of media and marketing strategies.   Managing the Customer Journey Managing the customer journey is central to the customer experience of a brand. The sequence of interactions that make up the classic customer journey move...

Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Nicollette Dineen, and her passion for media strategy and client success. Read about her journey at Cybba, and her insights on what has contributed to her success as a Media Strategist. How long have you been in this position? I started in June 2017. How did you start at Cybba and what made you want to join? I was working at another agency...

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.  What type of rewards to watch ads would you suggest? We didn’t talk about it much during the webinar, but Gen Z responds very well to rewards and promotions...

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.    Brands and marketers are preparing themselves for Generation Z: the first age cohort of truly “digital natives”. More than just a buzzy term, a digital native is someone...

Cybba is excited to announce its international expansion and Cybba LATAM! This month, we spoke with our LATAM office in Miami, Florida, where Antonio Lima, Senior Vice President of Business Development runs the show. We asked Tony to explain his strategy to build and grow Cybba’s operations in the LATAM region. Q: What are the key challenges facing digital marketers in the LATAM market? In Latin America, digital marketers face the many challenges of an emerging market. Internet...