You have done your homework, researched the topics, and found the right keywords to target your audience in your SEO and SEM campaigns. Only to find out that you are a victim of your own accord. You have become a keyword cannibal.
Black Friday is less than a month away and the holiday shopping season is in full swing. With over 90% of consumers on smartphones, mobile purchases increased by 58% last year. In the 2017 holiday season, 66% of online purchases came from either a mobile phone or tablet device. 34% plan to shop even more through mobile this holiday season.
Post sale campaigns drive performance, and capitalize on the natural spike in traffic that many advertisers experience in Q4! They are a great way to increase the lifetime value of existing customers, and also build brand loyalty from new, first-time customers.