Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Chelsea Klement-Nisbet. Read about her journey at Cybba, and her insights on what has contributed to her success as one of our Senior Account Managers.
“Life is like a box of chocolates. You never know what you are going to get.” That saying also applies to the different types of online shopping personas you will encounter this holiday shopping season. Understanding who they are and how they think is crucial to your marketing efforts.
Strong Subject Lines
How important is your email copy? Consider the following statistics:
47% of email recipients open emails based on the subject line
69% of email recipients report email as spam based solely on the subject line
22% increase in opens for emails with personalized subject lines
With so many companies vying to get consumers’ attention, your subject line is key to getting your remarketing email opened and read. It’s the first impression that you make before...
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are reshaping the travel industry, and prompting marketers to adapt their communication strategies, travel services, and engagement platforms.