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Cybba / Blog (Page 5)

Aaron Radtke is on the Sales and Business Development team at Cybba’s office in Pheonix, Arizona. Aaron’s expertise lies in developing both for-profit and nonprofit brands, and implementing digital marketing and advertising strategies. For any inquiries, contact him at aaron.radtke@cybba.com.   I’ve been given the unique opportunity to have lived somewhat of a double life within my career. I’ve crossed the line between for-profit and nonprofit organizations a couple times over. As anyone who has done it...

Andy Frawley is the Chairman of the Board at Cybba Inc. and is an expert in modern marketers, digital marketing, email marketing, and customer value management.   Marketer to marketer, we know the old ways of working are over. The social and technological landscape has granted the consumer the power. Their voice is amplified like never before through social media, where they can profoundly influence their peers and impact an organization’s reputation and bottom line. Business and brand...

Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing trends and how they can help you connect with your customers along every step of their buyer journey. Here is a quick webinar recap: The key to great customer engagement is making an emotional connection. In fact, customers that you can connect to emotionally are 3x more valuable. While you may have many interactions with...

By Dave Mercurio and Kyle Natichioni   Having grown up in the restaurant industry, I know the margins are tight. Owners need to squeeze every ounce of profitability out of each department and menu item, and sometimes that's not enough.   Ten years ago, my family restaurant advertised on local radio to promote and expand our customer reach, combined with direct mail to promote weekly specials and a website to drive foot traffic. Knowing what I do now about digital...

By Kyle Natichioni   Terrible B2B marketing needs to stop. How many times has your inbox been packed with sterile marketing content, with a design template circa 2005? How many times have you sent an email like this to your customers? You deserve better. They deserve better. You can do better—by simply injecting your B2B marketing content with the same passion and thoughtfulness that gets you energized about your work. Let’s find that creative voice. Start by sharing the story of how...