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Cybba / Blog (Page 6)

There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions on reaching unique sales goals, feel free to contact our experts or visit our resources page for more information. Note how customers interact with your site during the Halloween and Thanksgiving seasons. Which pages do customers abandon on? What are your best-selling products? Then leverage your data to tweak your campaigns. Meanwhile, here’s what you need to make...

For more tips on Retargeting Tuesday or to have your questions answered, request a free consultation with our experts. Cyber Week 2017 projects $8.5 billion in consumer spending from Thanksgiving through Cyber Monday. But with Black Friday cart abandonment rates near 70%, brands still have huge potential to capitalize. Coming directly after Cyber Monday, Retargeting Tuesday is a strategic time to motivate lost customers with a second, third, and sometimes fourth chance to convert.   Customers who are retargeted with...

Former CEO of Epsilon Joins Integrated Martech and Adtech Company as Chairman of the Board   BOSTON, September 27, 2017 – Cybba Inc., a performance-driven marketing and advertising technology company, today announced that Andy Frawley, former CEO of industry-leader Epsilon, will join the Cybba board as Chairman. In this role, Frawley will advise the company on strategic direction and growth strategies. Frawley brings to Cybba more than 30 years of experience leading companies in digital marketing, email marketing, CRM and...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...