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Cyber Monday is the biggest sales day for U.S e-commerce and it's one week away! Cyber Monday passed Black Friday's revenue for the first time in 2016 and is now a crucial day for Thanksgiving Weekend deals. To help you prepare your website for maximum revenue and conversions, we've compiled more digital marketing and advertising optimizations. Contact us ASAP to get your "Cybba Monday" questions answered!   ...

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert, prospecting campaigns can bring a 330 percent increase in impressions, and Pay-Per-Click (PPC) ads can have a 5 percent click to conversion rate. We asked Jack Politis from our Ads team about how...

Our employee’s passions drive Cybba’s culture and success. Now in the Employee Spotlight is Tyler Brewer and his enthusiasm for FinTech and learning. Read about his journey at Cybba and what he believes are the keys to his role as an Account Executive. How long have you been in this position? I started in February 2017. How did you start at Cybba and what made you want to join? I came to the company with a background...

There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions on reaching unique sales goals, feel free to contact our experts or visit our resources page for more information. Note how customers interact with your site during the Halloween and Thanksgiving seasons. Which pages do customers abandon on? What are your best-selling products? Then leverage your data to tweak your campaigns. Meanwhile, here’s what you need to make...

For more tips on Retargeting Tuesday or to have your questions answered, request a free consultation with our experts. Cyber Week 2017 projects $8.5 billion in consumer spending from Thanksgiving through Cyber Monday. But with Black Friday cart abandonment rates near 70%, brands still have huge potential to capitalize. Coming directly after Cyber Monday, Retargeting Tuesday is a strategic time to motivate lost customers with a second, third, and sometimes fourth chance to convert.   Customers who are retargeted with...