1-857-284-7000

580 Harrison Ave, Boston

Top

Blog

Cybba / Blog (Page 7)

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line. To help optimize your emails, we’ve put together tips to help you write great subject lines that convert. First Impressions Are Everything 33% of email recipients open an email based on the subject line, so make sure yours are great. Your subject line...

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales. Build Urgency      50 percent of holiday shoppers have bought an item because it was on a limited-time sale or promotion. Urgency works because customers know that whatever deal you offer on Black Friday will expire, and...

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high. In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes. https://youtu.be/BZRK3RYmMI0 For more information on Facebook advertising, please visit: Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue To learn more about optimizing your digital marketing and advertising campaigns, please check out our resources or schedule a time to consult...

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization, mobile targeting, and abandonment rates. For more information on conversion efficiency and how to personalize your digital marketing, please join our mailing list or contact our experts!...