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Digital Advertising

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...

For additional tips to increase mobile conversions and optimization strategies for your site or to have your questions answered, request a free consultation today! As of 2017, While shopping in stores, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, say they deliberately provide users with mobile-friendly experiences. This is alarming given that 61 percent of shoppers say they will leave a mobile site if...

Cyber Monday is the biggest sales day for U.S e-commerce and it's one week away! Cyber Monday passed Black Friday's revenue for the first time in 2016 and is now a crucial day for Thanksgiving Weekend deals. To help you prepare your website for maximum revenue and conversions, we've compiled more digital marketing and advertising optimizations. Contact us ASAP to get your "Cybba Monday" questions answered!   ...

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert, prospecting campaigns can bring a 330 percent increase in impressions, and Pay-Per-Click (PPC) ads can have a 5 percent click to conversion rate. We asked Jack Politis from our Ads team about how...

For more tips on Retargeting Tuesday or to have your questions answered, request a free consultation with our experts. Cyber Week 2017 projects $8.5 billion in consumer spending from Thanksgiving through Cyber Monday. But with Black Friday cart abandonment rates near 70%, brands still have huge potential to capitalize. Coming directly after Cyber Monday, Retargeting Tuesday is a strategic time to motivate lost customers with a second, third, and sometimes fourth chance to convert.   Customers who are retargeted with...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales. Build Urgency      50 percent of holiday shoppers have bought an item because it was on a limited-time sale or promotion. Urgency works because customers know that whatever deal you offer on Black Friday will expire, and...

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high. In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes. https://youtu.be/BZRK3RYmMI0 For more information on Facebook advertising, please visit: Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue To learn more about optimizing your digital marketing and advertising campaigns, please check out our resources or schedule a time to consult...

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a resulting 87% spike in ROAS. We asked Nicolette Dineen from our Social team why Facebook advertising is so effective for the holidays. Then we picked her brain for best practices to use this upcoming season. Q: Why Facebook? What unique benefits do Facebook ads offer for small & medium businesses? ND: Facebook reaches people in a very social manner—right in the newsfeed....