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Digital Advertising

Spoiler alert: It’s more than “They’re annoying.” In theory, display advertisements are pictures or videos placed on a website that attract eyeballs to your brand. Yet in practice, display ads have an average CTR of 0.05%. Still worse, is that 86% of consumers suffer from “banner blindness,” a phenomenon where they pay zero attention to online ads. Obviously this hurts digital advertisers. So, let’s learn why people are ignoring your display ads and what causes “banner blindness.” Currently 198 million people block ads. This is...

When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer to form an opinion about a product, and 90 percent of their opinion is affected by color. So while color isn’t everything – it’s close. In this blog, we’ll examine how your website can convert more customers with its colors. What is Color Psychology? Color psychology stems from behavioral psychology and like everything in...

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This blog will break down three types of digital campaigns and the KPIs for analyzing each. Awareness Campaign (Your goals: awareness lift, ad recall lift, and traffic lift) A campaign to boost brand awareness targets customers at the earliest...

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the 2017 Father’s Day campaigns are unique, in that rather than giving you, the viewer, an idea of what kind person you want to be, the best ads show you who you want your dad to be – and how X product/service will get him there. Here’s our analysis of this season’s...