The holidays are finally here. You spent a great deal of time planning, prepping and creating a stellar media and promotional plan for the holidays. Traffic has been coming in left and right. The question now becomes, how can you drive user engagement to capitalize on all the traffic you have worked so hard to gain?
Promo bars are great add-ons to your website. They boost your promotions and key messages to customers to prevent cart abandonment, drive incremental conversions, and deliver increased revenues. Their design, format, size and placement are fully customizable. Endless use cases are possible to catch your customers’ attention and maximize your website real estate.
Push Promos, Events and Trending Products
The strategic placement and design of your promo bar can be used to get your customers excited about your...
You have done your homework, researched the topics, and found the right keywords to target your audience in your SEO and SEM campaigns. Only to find out that you are a victim of your own accord. You have become a keyword cannibal.
Black Friday is less than a month away and the holiday shopping season is in full swing. With over 90% of consumers on smartphones, mobile purchases increased by 58% last year. In the 2017 holiday season, 66% of online purchases came from either a mobile phone or tablet device. 34% plan to shop even more through mobile this holiday season.
Post sale campaigns drive performance, and capitalize on the natural spike in traffic that many advertisers experience in Q4! They are a great way to increase the lifetime value of existing customers, and also build brand loyalty from new, first-time customers.
“Life is like a box of chocolates. You never know what you are going to get.” That saying also applies to the different types of online shopping personas you will encounter this holiday shopping season. Understanding who they are and how they think is crucial to your marketing efforts.
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are reshaping the travel industry, and prompting marketers to adapt their communication strategies, travel services, and engagement platforms.
We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality kicks in and they are focused on new customer acquisition.