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Digital Marketing

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.  The IAB finalized its 2017 internet advertising revenue report and the results are clear: mobile is king. Digital advertising budgets grew year over by 21% while all other...

74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical points of site or cart abandonment. By making your customers feel like you are talking to them directly, and not just displaying a generic message, they are more likely to continue interacting with your site. To do this, it is critical to segment and target your solution based on their specific interests and onsite behavior. Show...

38% Of people will stop engaging with a website if the content or layout is unattractive.1 In addition to offering a great customer experience, make sure your solution also offers best-in-class design. Keep in mind that your customer is about to abandon your website, so you really need to make sure you get his attention, and your visuals and design will be a big part of doing this successfully. Visuals Get Your Customer’s Attention Step 1 of any great...

88% of people will stop engaging with a website if the content or layout is unattractive. Don’t underestimate the importance of your website design and remember that your onsite solution is very much part of this experience! For your onsite solution to perform, you need an intuitive user experience. When your customer abandons your site, that is a key decision point of the user journey. Here are a few tips on how to optimize your onsite engagement solution’s UX: Deliver...

Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. Andy has more than 30 years of experience leading companies in the digital marketing, email marketing, CRM and digital analytics space. He is a leading expert in the digital marketing and advertising industry.   The key to generating more active engagement amongst your customers is creating an emotional connection. While your brand may have countless interactions with...

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.  What type of rewards to watch ads would you suggest? We didn’t talk about it much during the webinar, but Gen Z responds very well to rewards and promotions...

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.    Brands and marketers are preparing themselves for Generation Z: the first age cohort of truly “digital natives”. More than just a buzzy term, a digital native is someone...

Most people familiar with SEM have heard about “Conquesting”. It consists in using your direct competitors’ brand name or product names as some of your SEM targeting keywords. By doing so, your PPC ads will sneak in front of your competitors’ organic or paid search results and will reach their customers as they are in-market, browsing for your competitors and their products. Who would not be interested in doing this?! Not only are you advertising to in-market, prospective...

Aaron Radtke is on the Sales and Business Development team at Cybba’s office in Pheonix, Arizona. Aaron’s expertise lies in developing both for-profit and nonprofit brands, and implementing digital marketing and advertising strategies. For any inquiries, contact him at aaron.radtke@cybba.com.   I’ve been given the unique opportunity to have lived somewhat of a double life within my career. I’ve crossed the line between for-profit and nonprofit organizations a couple times over. As anyone who has done it...

Andy Frawley is the Chairman of the Board at Cybba Inc. and is an expert in modern marketers, digital marketing, email marketing, and customer value management.   Marketer to marketer, we know the old ways of working are over. The social and technological landscape has granted the consumer the power. Their voice is amplified like never before through social media, where they can profoundly influence their peers and impact an organization’s reputation and bottom line. Business and brand...