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Digital Marketing

Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. Andy has more than 30 years of experience leading companies in the digital marketing, email marketing, CRM and digital analytics space. He is a leading expert in the digital marketing and advertising industry.

As of 2017, While shopping in stores, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, say they deliberately provide users with mobile-friendly experiences. This is alarming given that 61 percent of shoppers say they will leave a mobile site if they do not find what they are looking for right away.