As of 2017, While shopping in stores, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, say they deliberately provide users with mobile-friendly experiences. This is alarming given that 61 percent of shoppers say they will leave a mobile site if they do not find what they are looking for right away.
Cyber Monday is the biggest sales day for U.S e-commerce and it’s one week away! Cyber Monday passed Black Friday’s revenue for the first time in 2016 and is now a crucial day for Thanksgiving Weekend deals. To help you prepare your website for maximum revenue and conversions, we’ve compiled moredigital marketing and advertising optimizations. Contact us ASAP to get your “Cybba Monday” questions answered!
“When you buy online, what motivates you to convert?”
This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. With over 100 years of experience combined, Michael Libenson, Founder and President of SavingStar, and Dee Hadley, Former CMO of UNO Restaurants and Board Member of Global Retail Marketing Association, and Andy Frawley, Chairman of the Board at Cybba and former CEO of Epsilon, shared the insights that have made their careers.
With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information.
While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don’t know how to write a truly effective email subject line.
To help optimize your emails, we’ve put together tips to help you write great subject lines that convert.
The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales.
The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization, mobile targeting, and abandonment rates.
With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide. This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods, Zappos, and audible). Given much less attention is the Amazon marketing strategy and the subtle psychological tricks it uses to create giant profit margins. Below are eight profitable psychological tricks of Amazon’s marketing strategy.