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Digital Marketing

As of 2017, While shopping in stores, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, say they deliberately provide users with mobile-friendly experiences. This is alarming given that 61 percent of shoppers say they will leave a mobile site if they do not find what they are looking for right away.

Cyber Monday is the biggest sales day for U.S e-commerce and it’s one week away! Cyber Monday passed Black Friday’s revenue for the first time in 2016 and is now a crucial day for Thanksgiving Weekend deals. To help you prepare your website for maximum revenue and conversions, we’ve compiled more digital marketing and advertising optimizations. Contact us ASAP to get your “Cybba Monday” questions answered!

“When you buy online, what motivates you to convert?”

This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. With over 100 years of experience combined, Michael Libenson, Founder and President of SavingStar, and Dee Hadley, Former CMO of UNO Restaurants and Board Member of Global Retail Marketing Association, and Andy Frawley, Chairman of the Board at Cybba and former CEO of Epsilon, shared the insights that have made their careers.

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don’t know how to write a truly effective email subject line.

To help optimize your emails, we’ve put together tips to help you write great subject lines that convert.

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods, Zappos, and audible). Given much less attention is the Amazon marketing strategy and the subtle psychological tricks it uses to create giant profit margins. Below are eight profitable psychological tricks of Amazon’s marketing strategy.