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Email Marketing

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line. To help optimize your emails, we’ve put together tips to help you write great subject lines that convert. First Impressions Are Everything 33% of email recipients open an email based on the subject line, so make sure yours are great. Your subject line...

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70%of the time, for several reasons. Whether or not you’ve abandoned a site for these reasons, ultimately 49% of shoppers visit a site 2-4 times before making their purchase. This has big implications for e-commerce sites’ customer conversion rates and total sales. Fortunately, e-mail remarketing strategies can boost conversion rates, improve...

With 56 percent of companies using an email marketing provider, email marketing should be on everyone’s radar, if it’s not already. To keep you up to date with what’s happening in the email marketing world, we’ve collected some of the most interesting 2017 email marketing statistics. The average email open rate for the e-commerce industry is 16.75 percent. Mobile phones have 58 percent of the email market share, compared to desktop (32) and webmail (20) 56 percent of brands using an emoji  in...