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Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.  The IAB finalized its 2017 internet advertising revenue report and the results are clear: mobile is king. Digital advertising budgets grew year over by 21% while all other...

We are happy to announce the release of a new onsite engagement feature – promo bar. Improving the Customer Journey When we look to improve the customer journey strategy, the aim is not just to fix specific pain points, but to significantly expand engagements with web visitors and make the conversion process more efficient. For this, you need a seamless experience across all interactions and to create touchpoints that can be easily digested by the consumer across digital...

Adam Clark is a Media Partnerships Account Manager at Cybba.  He has over 10 years of digital experience in Media Buying, Account Management and Business Development.  Currently, Adam is on our Ad Ops team in Phoenix managing performance for a portfolio of digital accounts as well as fostering new media opportunities for Cybba's clients.   The easiest way to think of dynamic creative is as "personalized messaging". In most cases, dynamic ads are built at the time the impression is served....

How long have you been in this position? I have been the Product Marketing Manager at Cybba for 2½ years. Overall, I have experience in Product Marketing for over 8 years How did you start at Cybba and what made you want to join? I relocated from London to Boston and wanted to leave the corporate world where I had worked until now to join a young and dynamic tech company. I found Cybba! The other reason why I joined...

Michael South is a Senior Media Trader at Cybba. He has 4 years of experience in the design and optimization of media strategies. Michael manages display campaigns for a portfolio of enterprise and strategic accounts. How Native Ads Work Native ads are a way of advertising content that integrates display advertising with the ‘native’ content on the page. Native ads mimic the look and feel of publisher content, allowing for seamless deployment on publisher sites. Native ads specify...