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Terri Mock is the Chief Operating Officer at Cybba. She is responsible for driving Cybba’s revenue growth, go-to-market, and commercial operations. Terri’s expertise is in performance marketing, digital advertising, SaaS, and ecommerce. She has over 15 years of experience in the design and optimization of media and marketing strategies.   Managing the Customer Journey Managing the customer journey is central to the customer experience of a brand. The sequence of interactions that make up the classic customer journey move...

Cybba is excited to announce its international expansion and Cybba LATAM! This month, we spoke with our LATAM office in Miami, Florida, where Antonio Lima, Senior Vice President of Business Development runs the show. We asked Tony to explain his strategy to build and grow Cybba’s operations in the LATAM region. Q: What are the key challenges facing digital marketers in the LATAM market? In Latin America, digital marketers face the many challenges of an emerging market. Internet...

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any inquiries, contact him at ryan.burch@cybba.com.    Academy Award winners have just 45 seconds to complete their acceptance speeches. The ominous get-off-the-stage instrumental music might not start in the middle of your next sales pitch...

We attend trade shows as vendors and as learners throughout the course of the year, and we’re accustomed to the daunting task of selecting the right shows and then making sure we accomplish what we initially set out to do. Most of our clients share the deer-in-headlights moments of walking into a giant show and not knowing where to start. We also share the same pain in looking down a speaker list and wanting to get...

Cybba is excited to announce its international expansion and Cybba APAC! This month, we spoke with our APAC office in Hong Kong, where managing director Charles Allard runs the show. In his knowledgeable and determined manner, Charles explained how he's getting down to business in 2018. What are the key challenges facing digital marketers in the Asian market? Digital markets in Asia face many challenges, but diversity and size are the biggest challenges. Here are some facts: India has...

Aaron Radtke is on the Sales and Business Development team at Cybba’s office in Pheonix, Arizona. Aaron’s expertise lies in developing both for-profit and nonprofit brands, and implementing digital marketing and advertising strategies. For any inquiries, contact him at aaron.radtke@cybba.com.   I’ve been given the unique opportunity to have lived somewhat of a double life within my career. I’ve crossed the line between for-profit and nonprofit organizations a couple times over. As anyone who has done it...

Cybba is excited to announce its international expansion and Cybba Canada! This month, we spoke with our Canadian office in Toronto, Ontario, where managing director Neela Ahmed runs the show. In her cheerful and determined manner, Neela explained how she’s getting down to business in 2018. Q: What are the key challenges facing digital marketers in the Canadian market? A: Canada is quite risk averse when it comes to trying new things online. This directly impacts their speed...