14
May
Interaction/ attention
in
Comments
Interaction/attention is what Marketers/ Advertisers want when advertising, and is key to Branding! It is up to Advertising Agency to target the right people and to buy the quality ad inventory where to serve the ad, but it is also up to the advertiser to provide engaging ads/creatives, and up to the publisher to get the attention of their visitors by making sure that their ad inventory is of quality