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Paid Social

We live in a Social world…

Social Medias have transformed the online experience. Central to the way people consume online content and engage with brands, it’s now critical for companies to advertise there.
Benefit from our expertise advertising on Facebook, Instagram, or LinkedIn, and let us grow your brand and increase your online sales by further building your online presence on social medias and better connecting your brand with your audience.

Facebook Advertising

Facebook advertising requires constant attention and optimization for success. Not all Facebook campaigns are the same. To achieve your pre-determined campaign goals, Cybba will strategize integrated and personalized Facebook advertising campaigns using granular targeting options with traditional static and video ad formats as well as unique, dynamic Facebook advertising formats.

Benefits

High viewability and engagement rate
Social media users actively engage with the content they see – liking, commenting, and sharing the posts they find relevant. For this reason, your ads on Social Medias will effectively capture your target’s attention
Increase conversions
With its vast number of unique visitors, the quality of the information available on its users, and the customer engagement they reached, Facebook, Instagram and LinkedIn offer one of the best ROAS in the industry
Cross device targeting
Target customers across multiple devices, with 100% accuracy thanks to Social Medias’ login technology
Build relationships
Generate traffic and engagement on both your company's Facebook page & your website
Generate leads
Encourage targets to sign up for your newsletter, attend one of your events, or fill out your form to further connect with your company or service
High viewability and engagement rate
Social media users actively engage with the content they see – liking, commenting, and sharing the posts they find relevant. For this reason, your ads on Social Medias will effectively capture your target’s attention
Increase conversions
With its vast number of unique visitors, the quality of the information available on its users, and the customer engagement they reached, Facebook, Instagram and LinkedIn offer one of the best ROAS in the industry
Cross device targeting
Target customers across multiple devices, with 100% accuracy thanks to Social Medias’ login technology
Build relationships
Generate traffic and engagement on both your company's Facebook page & your website
Generate leads
Encourage targets to sign up for your newsletter, attend one of your events, or fill out your form to further connect with your company or service

Instagram Advertising

A strong social media platform with 700 million users, Instagram lets you apply Facebook’s vast user data to your Instagram advertising campaigns, giving you even more ways to extend the reach of your Facebook audience targeting.

Benefits

Great for Mobile Advertising
Instagram offers the best format for mobile advertising and one of the biggest mobile ad platform with 700M active monthly users
Great Engagement Rate
Visually engage users with multiple formats
Hyper Targeting
Granular targeting using Facebook user data. leverage Facebook’s data to target users based on their demographics, interests, & location
Minimally Interruptive
Instagram advertising looks fully native to the site
Great for Mobile Advertising
Instagram offers the best format for mobile advertising and one of the biggest mobile ad platform with 700M active monthly users
Great Engagement Rate
Visually engage users with multiple formats
Hyper Targeting
Granular targeting using Facebook user data. leverage Facebook’s data to target users based on their demographics, interests, & location
Minimally Interruptive
Instagram advertising looks fully native to the site
Great for Mobile Advertising
Instagram offers the best format for mobile advertising and one of the biggest mobile ad platform with 700M active monthly users
Great Engagement Rate
Visually engage users with multiple formats
Hyper Targeting
Granular targeting using Facebook user data. leverage Facebook’s data to target users based on their demographics, interests, & location
Minimally Interruptive
Instagram advertising looks fully native to the site
How Paid Social Works

How it Works

Benefit from the expertise of our media trading team who will ensure that your campaigns and ad spend on Social Medias are optimized to deliver the best return on investment.
In addition, our advertising operations team will ensure that your advertising strategy on Social Medias is developed to work across devices and optimized to work alongside your overall Display advertising strategy.
Last but not least, you will also benefit from our Account Management and Design teams’ expertise to deliver the best possible service and ensure your KPIs are met well above expectation!

Features

Granular Targeting
Leverage Facebook’s data to target users on FB and Instagram based on their demographics, interests, & location
Lookalike Audience
Create Facebook generated lookalike audience based on your site’s converting users
Custom Lists
Target your existing database of email address or phone numbers.
Reporting
Access detailed reports showcasing social engagement, demographics and location directly on our Performance Dashboard alongside the metrics of your other performance campaigns running with us
Granular Targeting
Leverage Facebook’s data to target users on FB and Instagram based on their demographics, interests, & location
Lookalike Audience
Create Facebook generated lookalike audience based on your site’s converting users
Custom Lists
Target your existing database of email address or phone numbers.
Reporting
Access detailed reports showcasing social engagement, demographics and location directly on our Performance Dashboard alongside the metrics of your other performance campaigns running with us
Granular Targeting
Leverage Facebook’s data to target users on FB and Instagram based on their demographics, interests, & location
Lookalike Audience
Create Facebook generated lookalike audience based on your site’s converting users
Custom Lists
Target your existing database of email address or phone numbers.
Reporting
Access detailed reports showcasing social engagement, demographics and location directly on our Performance Dashboard alongside the metrics of your other performance campaigns running with us