In e-commerce, the digital customer journey can be your main competitive advantage. Unfortunately, creating truly effective customer journeys usually requires that the journey itself be treated like a product. It’s something that needs to be actively managed, measured, and nurtured – something busy marketers don’t always have time to do.
Watch our 30-minute webinar replay featuring Cybba’s Chief Operating Officer, Terri Mock, and Product Manager Thomas Lafarge, and learn how to:
- Create relevant touchpoints to keep your brand “top of mind”
- Customize the onsite journey using proactive personalization (it’s easier than you think)
- Implement contextual interaction to anticipate consumers’ actions within the journey
- Develop a journey that spans the entire customer lifetime