1-857-284-7000

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Retargeting

So close to the finish line…

After all the money and effort you have spent on bringing customers to your site - with Display Advertising, Paid Social, Search Advertising - and all the work you have put into keeping your customers engaged on site, it would be foolish for ecommerce companies not to spend part of their advertising budget on Retargeting to make sure you convert customers who have shown strong interest and intent to buy on your site!
Most of your site visitors will not convert on their first visit. An often-stated statistic is that for most websites, only 2% of web traffic converts on the first visit. The aim of retargeting is to recapture the high value customers among this 98% who didn’t convert, and bring them back to your website.
Our Retargeting strategies are created based on your clients’ interaction with your site. We capture these interactions and target users based on their specific interests and demonstrated intent to buy. For this we set up different segmentation strategies to show the most relevant and personalized display ads possible in order to incentivize your abandoning customers to come back to your site and convert.

Benefits

Stay Engaged & Top of Mind
Ensure your brand stays top of mind so you can convert your high value customers when they are ready to buy
High Personalization
Using dynamic ads and customer segmentations, we display highly personalized and relevant ads
Dedicated Trading & Account Management Teams
Our dedicated teams deliver the best customer service and campaign results
Full Transparency
We provide full transparency on performance and targeting, with detailed reporting and critical insights into the characteristics of your clients
Brand Safety
All inventory we purchase is fully audited by the DSP and our trading desk, and we cap the number of ads the same customer can be served
Stay Engaged & Top of Mind
Ensure your brand stays top of mind so you can convert your high value customers when they are ready to buy
High Personalization
Using dynamic ads and customer segmentations, we display highly personalized and relevant ads
Dedicated Trading & Account Management Teams
Our dedicated teams deliver the best customer service and campaign results
Full Transparency
We provide full transparency on performance and targeting, with detailed reporting and critical insights into the characteristics of your clients
Brand Safety
All inventory we purchase is fully audited by the DSP and our trading desk, and we cap the number of ads the same customer can be served

What Our Clients Are Saying...

“Cybba has helped us reach our ads retargeting campaign objectives and beyond! They have done an amazing job in creating an audience segmentation strategy for us and leveraged their expertise in programmatic display to optimize our ROAS. ”

– Sigrid Gehrig, Senior Marketing Manager at Ashworth College

What Our Clients Are Saying...

“Cybba has helped us reach our ads retargeting campaign objectives and beyond! They have done an amazing job in creating an audience segmentation strategy for us and leveraged their expertise in programmatic display to optimize our ROAS. ”
– Sigrid Gehrig, Senior Marketing Manager at Ashworth College
How Retargeting Works

How it Works

Retargeting is built on a cookie-based technology that allows us to reengage with users across the web after they have left a client’s site.
When high value and high intent customers leave your site without converting to browse the web, we display retargeting ads to them on the web sites they visit to make sure you stay engaged and top of mind with them and bring them back to your site when they are ready to convert.
Using dynamic ads, these retargeting ads will show the specific products or offers your prospective customer was interested in but did not buy. Dynamic ads can also show other products the prospective customer could be interested in based on the products he looked at on your site. If the customer looked at various products we can show all of them through a carousel ad.

Features

Customized Strategies & Segmentations
To ensure optimum performance, using our DMP, we analyze and manipulate data in real time to create highly relevant audiences and behavioral segments to target the right customers with the right message.
Dynamic Creatives
To increase ad personalization, and to maximize relevance and engagement
Brand Safety
Through frequency capping and audience exclusions
Customized Strategies & Segmentations
To ensure optimum performance, using our DMP, we analyze and manipulate data in real time to create highly relevant audiences and behavioral segments to target the right customers with the right message
Dynamic Creatives
To increase ad personalization, and to maximize relevance and engagement
Brand Safety
Through frequency capping and audience exclusions

Customer Case Study

Ashworth College, a nationally accredited online degree institution with over 50,000 students, partnered with Cybba to leverage its data and increase its enrollment.
For more than 125 academic course and program offerings, Cybba used several digital advertising strategies to reach Ashworth’s goal. For this, Cybba used Ashworth’s first party data to create an audience segmentation strategy and leveraged its expertise in programmatic display to optimize its retargeting inventory and data modeling tools.
Read More Here
Ashworth College Ads

Customer Case Study

Ashworth College, a nationally accredited online degree institution with over 50,000 students, partnered with Cybba to leverage its data and increase its enrollment.
For more than 125 academic course and program offerings, Cybba used several digital advertising strategies to reach Ashworth’s goal. For this, Cybba used Ashworth’s first party data to create an audience segmentation strategy and leveraged its expertise in programmatic display to optimize its retargeting inventory and data modeling tools.
Read More Here