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Search Engine Marketing

Instantly Promote Your Website Visibility

The vast majority of consumers now go online to research and find products, reviews, services and providers before they buy online or offline. This makes SEM an important part of any digital marketing strategy. With SEM you can instantly promote the visibility of your website, by advertising within the sponsored listings of a search engine, and pay only when your ad is clicked (pay-per-click - PPC). SEM is the fastest way to get to the top of the search engine result pages.

Why work with Cybba?

With Cybba, you’ll get a team of experts that are “Analytics Certified” and “AdWords Certified”, and know how to maximize your ad spending on highly targeted PPC search campaigns. With multiple ecommerce sites competing for the same customers, SEM can quickly become very expensive and ineffective if your bidding and targeting strategies are not optimized. Cybba is your partner for SEM optimization.

Benefits

Get the Attention of Your Audience at the Right Time
Get your site in front of your target audience when they are actively looking for companies and products like yours, and are ready to convert
Grow Your Brand Awareness and Site Traffic
The higher your site ranks in search results, the more consumers will be able to find and trust your brand & products, and to visit your website
High ROI and Fully Trackable
With SEM, every keyword and dollar spent can be tracked, allowing for accurate calculation of ROI. SEM offers one of the most cost-efficient digital advertising formats in the industry
Make up for Poor SEO
SEO is fundamental for online businesses, but takes time and effort. SEM allows your site to appear on the first page of Google or any other search engine you advertise on
You Need SEM Even With Great SEO
Even if you have great SEO and appear first organically on search engines, SEM will still display your competitors before you if you don’t advertise with paid search
Get the Attention of Your Audience at the Right Time
Get your site in front of your target audience when they are actively looking for companies and products like yours, and are ready to convert
Grow Your Brand Awareness and Site Traffic
The higher your site ranks in search results, the more consumers will be able to trust your brand, find your products, and visit your website
High ROI and Fully Trackable
With SEM, every ad, keyword and dollar spent can be tracked, allowing for accurate calculation of ROI. SEM offers one of the most cost-efficient digital advertising formats in the industry
Make up for Poor SEO
SEO is fundamental for online businesses, but takes time and effort. SEM allows your site to appear on the first page of Google or other search engine you advertise on
You Need SEM Even With Great SEO
Even if you have great SEO and appear first organically on search engines, SEM will still display your competitors before you if you don’t advertise with paid search

What Our Clients Are Saying...

“Cybba took on the challenge of driving traffic to our site with SEM and since then has increased our ROI tenfold. By decreasing our cost-per-click and increasing our converted clicks by 30%, Cybba provides superior performance and truly leads its industry in digital advertising solutions.”

– Terry Angstadt, Managing Consultant, Autogeek

What Our Clients Are Saying...

“Cybba took on the challenge of driving traffic to our site with SEM and since then has increased our ROI tenfold. By decreasing our cost-per-click and increasing our converted clicks by 30%, Cybba provides superior performance and truly leads its industry in digital advertising solutions.”
– Terry Angstadt, Managing Consultant, Autogeek
SEM

How it Works

With SEM, advertisers bid on keywords their prospective customers search for on search engines like Google, Yahoo and Bing to find relevant products and services. If the keyword the advertiser has bid on matches a user’s search request, his ad is entered into a bid auction. In a nanosecond, Google determines who wins by looking at the maximum price of each bid and the quality score assigned to each ad. The selected advertiser’s ad is displayed, but a charge is applied only when a user clicks on the paid ad.
If the keyword(s) the advertiser has bid on is contained within a user’s search request, his ad is entered into the ad auction. Google determines who wins the bid by looking at the maximum price of each bid and the “Quality Score” given to each ad. Google looks at all these metrics in a nano-second during the ad auction and determines placement of the advertisements.
The advertiser is then charged every time someone clicks on the paid ad, not just for having its ad displayed.

Features

Strategic Guidance
“Analytics Certified” and “AdWords Certified,” experts leveraging their experience to manage your SEM campaigns
Cross Channel Optimization
Integration of your SEM campaigns with other marketing and advertising channels for optimal performance
Technical Optimization
Ongoing targeting and bidding optimization utilizing “keyword planner” tools to determine average CPC and manage spend and bids toward the best ROI
Campaign and Keyword Level Optimization
Optimization towards best performing keywords, high quality scores, and effective ad copy
Ad Level Optimization
Continuous A/B testing of ad options to create engaging ads that resonate with consumers
Strategic Guidance
“Analytics Certified” and “AdWords Certified” experts leveraging their experience to manage your SEM campaigns
Cross Channel Optimization
Integration of your SEM campaigns with other marketing and advertising channels for optimal performance
Technical Optimization
Ongoing targeting and bidding optimization utilizing “keyword planner” tools to determine average CPC and manage spend and bids toward the best ROI
Campaign & Keyword Level Optimization
Optimization towards best performing keywords, high quality scores, and effective ad copy
Ad Level Optimization
Continuous A/B testing of ad options to create engaging that resonate with consumers

Customer Case Study

Autogeek is a multi-million dollar specialty retailer of award-winning B2B car care products. With an opportunity to strengthen its position in the marketplace, Autogeek partnered with Cybba to drive down its cost of acquisition in 2017 with SEM. With Cybba, Autogeek achieved the following performance goals:

  • Increase click-through-rate (CTR) of PPC ads
  • Increase conversions and click to conversion rate
  • Reduce cost-per-click (CPC)
  • Reduce cost per conversion

Read More Here

Customer Case Study

Autogeek is a multi-million dollar specialty retailer of award-winning B2B car care products. With an opportunity to strengthen its position in the marketplace, Autogeek partnered with Cybba to drive down its cost of acquisition in 2017 with SEM. With Cybba, Autogeek achieved the following performance goals:

  • Increase click-through-rate (CTR) of PPC ads
  • Increase conversions and click to conversion rate
  • Reduce cost-per-click (CPC)
  • Reduce cost per conversion

Read More Here