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Andy Frawley is the Chairman of the Board at Cybba Inc. and is an expert in modern marketers, digital marketing, email marketing, and customer value management.   Marketer to marketer, we know the old ways of working are over. The social and technological landscape has granted the consumer the power. Their voice is amplified like never before through social media, where they can profoundly influence their peers and impact an organization’s reputation and bottom line. Business and brand...

By Kyle Natichioni   Terrible B2B marketing needs to stop. How many times has your inbox been packed with sterile marketing content, with a design template circa 2005? How many times have you sent an email like this to your customers? You deserve better. They deserve better. You can do better—by simply injecting your B2B marketing content with the same passion and thoughtfulness that gets you energized about your work. Let’s find that creative voice. Start by sharing the story of how...