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Andy Frawley is the Chairman of the Board at Cybba Inc. and is an expert in modern marketers, digital marketing, email marketing, and customer value management.   Marketer to marketer, we know the old ways of working are over. The social and technological landscape has granted the consumer the power. Their voice is amplified like never before through social media, where they can profoundly influence their peers and impact an organization’s reputation and bottom line. Business and brand...

By Dave Mercurio and Kyle Natichioni   Having grown up in the restaurant industry, I know the margins are tight. Owners need to squeeze every ounce of profitability out of each department and menu item, and sometimes that's not enough.   Ten years ago, my family restaurant advertised on local radio to promote and expand our customer reach, combined with direct mail to promote weekly specials and a website to drive foot traffic. Knowing what I do now about digital...

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...

For additional tips to increase mobile conversions and optimization strategies for your site or to have your questions answered, request a free consultation today! As of 2017, While shopping in stores, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, say they deliberately provide users with mobile-friendly experiences. This is alarming given that 61 percent of shoppers say they will leave a mobile site if...

There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions on reaching unique sales goals, feel free to contact our experts or visit our resources page for more information. Note how customers interact with your site during the Halloween and Thanksgiving seasons. Which pages do customers abandon on? What are your best-selling products? Then leverage your data to tweak your campaigns. Meanwhile, here’s what you need to make...