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According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert, prospecting campaigns can bring a 330 percent increase in impressions, and Pay-Per-Click (PPC) ads can have a 5 percent click to conversion rate. We asked Jack Politis from our Ads team about how...

For more tips on Retargeting Tuesday or to have your questions answered, request a free consultation with our experts. Cyber Week 2017 projects $8.5 billion in consumer spending from Thanksgiving through Cyber Monday. But with Black Friday cart abandonment rates near 70%, brands still have huge potential to capitalize. Coming directly after Cyber Monday, Retargeting Tuesday is a strategic time to motivate lost customers with a second, third, and sometimes fourth chance to convert.   Customers who are retargeted with...