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Digital Advertising Tag

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert, prospecting campaigns can bring a 330 percent increase in impressions, and Pay-Per-Click (PPC) ads can have a 5 percent click to conversion rate.

“When you buy online, what motivates you to convert?”

This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. With over 100 years of experience combined, Michael Libenson, Founder and President of SavingStar, and Dee Hadley, Former CMO of UNO Restaurants and Board Member of Global Retail Marketing Association, and Andy Frawley, Chairman of the Board at Cybba and former CEO of Epsilon, shared the insights that have made their careers.