1-857-284-7000

580 Harrison Ave, Boston

Top

Digital Marketing Tag

Ryan Burch is the Director of Platform and Display Sales at Cybba’s office in Phoenix, Arizona. Ryan’s expertise lies in the design, implementation, and maintenance of media and marketing strategies. He specializes in digital strategy, online advertising, and brand management. For any inquiries, contact him at ryan.burch@cybba.com.    The 2018 conference season is in full swing and many of our vendor partners are lining up the next 12-18 months of shows to attend. If you’re like us, you'll...

Aaron Radtke is on the Sales and Business Development team at Cybba’s office in Pheonix, Arizona. Aaron’s expertise lies in developing both for-profit and nonprofit brands, and implementing digital marketing and advertising strategies. For any inquiries, contact him at aaron.radtke@cybba.com.   I’ve been given the unique opportunity to have lived somewhat of a double life within my career. I’ve crossed the line between for-profit and nonprofit organizations a couple times over. As anyone who has done it...

Andy Frawley is the Chairman of the Board at Cybba Inc. and is an expert in modern marketers, digital marketing, email marketing, and customer value management.   Marketer to marketer, we know the old ways of working are over. The social and technological landscape has granted the consumer the power. Their voice is amplified like never before through social media, where they can profoundly influence their peers and impact an organization’s reputation and bottom line. Business and brand...

Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing trends and how they can help you connect with your customers along every step of their buyer journey. Here is a quick webinar recap: The key to great customer engagement is making an emotional connection. In fact, customers that you can connect to emotionally are 3x more valuable. While you may have many interactions with...

By Dave Mercurio and Kyle Natichioni   Having grown up in the restaurant industry, I know the margins are tight. Owners need to squeeze every ounce of profitability out of each department and menu item, and sometimes that's not enough.   Ten years ago, my family restaurant advertised on local radio to promote and expand our customer reach, combined with direct mail to promote weekly specials and a website to drive foot traffic. Knowing what I do now about digital...

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...

Cyber Monday is the biggest sales day for U.S e-commerce and it's one week away! Cyber Monday passed Black Friday's revenue for the first time in 2016 and is now a crucial day for Thanksgiving Weekend deals. To help you prepare your website for maximum revenue and conversions, we've compiled more digital marketing and advertising optimizations. Contact us ASAP to get your "Cybba Monday" questions answered!   ...

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert, prospecting campaigns can bring a 330 percent increase in impressions, and Pay-Per-Click (PPC) ads can have a 5 percent click to conversion rate. We asked Jack Politis from our Ads team about how...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line. To help optimize your emails, we’ve put together tips to help you write great subject lines that convert. First Impressions Are Everything 33% of email recipients open an email based on the subject line, so make sure yours are great. Your subject line...