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Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing trends and how they can help you connect with your customers along every step of their buyer journey. Here is a quick webinar recap: The key to great customer engagement is making an emotional connection. In fact, customers that you can connect to emotionally are 3x more valuable. While you may have many interactions with...

“What’s the right budget for our display campaign?” We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help them with attribution settings and CPA goals. The best practice, however, touches on both human and data-centric models, and ultimately boils down to experience as much as art and science. Talk to the client or to the people...

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales. Build Urgency      50 percent of holiday shoppers have bought an item because it was on a limited-time sale or promotion. Urgency works because customers know that whatever deal you offer on Black Friday will expire, and...

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high. In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes. https://youtu.be/BZRK3RYmMI0 For more information on Facebook advertising, please visit: Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue To learn more about optimizing your digital marketing and advertising campaigns, please check out our resources or schedule a time to consult...

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization, mobile targeting, and abandonment rates. For more information on conversion efficiency and how to personalize your digital marketing, please join our mailing list or contact our experts!...

Spoiler alert: It’s more than “They’re annoying.” In theory, display advertisements are pictures or videos placed on a website that attract eyeballs to your brand. Yet in practice, display ads have an average CTR of 0.05%. Still worse, is that 86% of consumers suffer from “banner blindness,” a phenomenon where they pay zero attention to online ads. Obviously this hurts digital advertisers. So, let’s learn why people are ignoring your display ads and what causes “banner blindness.” Currently 198 million people block ads. This is...