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Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing trends and how they can help you connect with your customers along every step of their buyer journey. Here is a quick webinar recap: The key to great customer engagement is making an emotional connection. In fact, customers that you can connect to emotionally are 3x more valuable. While you may have many interactions with...

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in known steps over time, controlled by a brand, is obsolete. Consumers are now in charge of when, where and how they identify themselves, interact, provide feedback and buy. And it’s not a step-by-step process. This requires companies to identify...

Cyber Monday is the biggest sales day for U.S e-commerce and it's one week away! Cyber Monday passed Black Friday's revenue for the first time in 2016 and is now a crucial day for Thanksgiving Weekend deals. To help you prepare your website for maximum revenue and conversions, we've compiled more digital marketing and advertising optimizations. Contact us ASAP to get your "Cybba Monday" questions answered!   ...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line. To help optimize your emails, we’ve put together tips to help you write great subject lines that convert. First Impressions Are Everything 33% of email recipients open an email based on the subject line, so make sure yours are great. Your subject line...

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday sales. Build Urgency      50 percent of holiday shoppers have bought an item because it was on a limited-time sale or promotion. Urgency works because customers know that whatever deal you offer on Black Friday will expire, and...

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization, mobile targeting, and abandonment rates. For more information on conversion efficiency and how to personalize your digital marketing, please join our mailing list or contact our experts!...

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a resulting 87% spike in ROAS. We asked Nicolette Dineen from our Social team why Facebook advertising is so effective for the holidays. Then we picked her brain for best practices to use this upcoming season. Q: Why Facebook? What unique benefits do Facebook ads offer for small & medium businesses? ND: Facebook reaches people in a very social manner—right in the newsfeed....

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods, Zappos, and audible). Given much less attention is the Amazon marketing strategy and the subtle psychological tricks it uses to create giant profit margins. Below are eight profitable psychological tricks of Amazon’s marketing strategy. Price Priming & Anchoring Amazon boasts having...

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70%of the time, for several reasons. Whether or not you’ve abandoned a site for these reasons, ultimately 49% of shoppers visit a site 2-4 times before making their purchase. This has big implications for e-commerce sites’ customer conversion rates and total sales. Fortunately, e-mail remarketing strategies can boost conversion rates, improve...