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Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at some of the biggest trends in back to school marketing and discuss how to take advantage of these trends to increase your conversions. When Is the Season? Back to school shopping starts early, with 68% of parents receiving classroom supply lists at least...

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the 2017 Father’s Day campaigns are unique, in that rather than giving you, the viewer, an idea of what kind person you want to be, the best ads show you who you want your dad to be – and how X product/service will get him there. Here’s our analysis of this season’s...