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Marketing Trends Tag

“What’s the right budget for our display campaign?”

We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help them with attribution settings and CPA goals. The best practice, however, touches on both human and data-centric models, and ultimately boils down to experience as much as art and science.

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers surveyed by AARP in 2017, 49 percent are confident in planning their travels without online resources.  How then, can an e-commerce or travel business reach Baby Boomers? Here’s a list of the top Baby Boomer travel trends and tips for your business to reach them.

Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at some of the biggest trends in back to school marketing and discuss how to take advantage of these trends to increase your conversions.