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“What’s the right budget for our display campaign?” We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help them with attribution settings and CPA goals. The best practice, however, touches on both human and data-centric models, and ultimately boils down to experience as much as art and science. Talk to the client or to the people...

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s fall consumer shopping trends in mind. Check out our key online shopping stats and feel free to contact our experts or visit our resources page for more information. More than 122 million consumers plan to shop on Cyber Monday. 137.4 million consumers plan to shop Thanksgiving weekend. Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 82% of smart phone users consult their...

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization, mobile targeting, and abandonment rates. For more information on conversion efficiency and how to personalize your digital marketing, please join our mailing list or contact our experts!...

Spoiler alert: It’s more than “They’re annoying.” In theory, display advertisements are pictures or videos placed on a website that attract eyeballs to your brand. Yet in practice, display ads have an average CTR of 0.05%. Still worse, is that 86% of consumers suffer from “banner blindness,” a phenomenon where they pay zero attention to online ads. Obviously this hurts digital advertisers. So, let’s learn why people are ignoring your display ads and what causes “banner blindness.” Currently 198 million people block ads. This is...

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers surveyed by AARP in 2017, 49 percent are confident in planning their travels without online resources.  How then, can an e-commerce or travel business reach Baby Boomers? Here’s a list of the top Baby Boomer travel trends and tips for your business to reach them. What do Baby Boomers Want from Traveling? When citing their reasons for traveling,...

Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at some of the biggest trends in back to school marketing and discuss how to take advantage of these trends to increase your conversions. When Is the Season? Back to school shopping starts early, with 68% of parents receiving classroom supply lists at least...