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Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high. In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes. https://youtu.be/BZRK3RYmMI0 For more information on Facebook advertising, please visit: Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue To learn more about optimizing your digital marketing and advertising campaigns, please check out our resources or schedule a time to consult...

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a resulting 87% spike in ROAS. We asked Nicolette Dineen from our Social team why Facebook advertising is so effective for the holidays. Then we picked her brain for best practices to use this upcoming season. Q: Why Facebook? What unique benefits do Facebook ads offer for small & medium businesses? ND: Facebook reaches people in a very social manner—right in the newsfeed....