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November 2018

Geotargeting Uses Location to Refine Targeting Geotargeting is commonly used in display, SEM and paid social campaigns. It is the addition of a geographic targeting layer to focus an advertising campaign. For example, we want to reach men, 25 to 40 years old, who are interested in online grocery delivery services, and live in Boston. Geotargeting can be done broadly, such as targeting anyone within a specific country. It can also get more granular, such as targeting people...

Promo bars are great add-ons to your website. They boost your promotions and key messages to customers to prevent cart abandonment, drive incremental conversions, and deliver increased revenues. Their design, format, size and placement are fully customizable. Endless use cases are possible to catch your customers’ attention and maximize your website real estate. Push Promos, Events and Trending Products The strategic placement and design of your promo bar can be used to get your customers excited about your...

Rapid Growth in the Online Grocery Market Online grocery shopping is at an all-time high. Nearly half of Americans, and a staggering 61% of millennials, are buying their groceries online. This market has doubled over the past year. The biggest trend is that traditional brick-and-mortar grocery retailers have been investing on their online platforms on a massive scale. Online giants such as Amazon are playing in the space as well. There has also been a huge uptick in...

Black Friday is less than a month away and the holiday shopping season is in full swing. With over 90% of consumers on smartphones, mobile purchases increased by 58% last year. In the 2017 holiday season, 66% of online purchases came from either a mobile phone or tablet device. 34% plan to shop even more through mobile this holiday season.