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Author: Thomas Lafarge

Take a look at Cybba’s new Media Kit to understand our programmatic advertising offering. Learn how our display prospecting and personalized retargeting capabilities can drive qualified traffic, grow brand awareness, and increase overall revenues. From our sources of intent data across shopper segments, verticals and premium publishers, to our massive and diversified reach across 1,400 exchanges, Cybba can reach your target customers and meet your specific campaign goals. Find out how we can build advanced customer segments through users’...

Geotargeting Uses Location to Refine Targeting Geotargeting is commonly used in display, SEM and paid social campaigns. It is the addition of a geographic targeting layer to focus an advertising campaign. For example, we want to reach men, 25 to 40 years old, who are interested in online grocery delivery services, and live in Boston. Geotargeting can be done broadly, such as targeting anyone within a specific country. It can also get more granular, such as targeting people...

Promo bars are great add-ons to your website. They boost your promotions and key messages to customers to prevent cart abandonment, drive incremental conversions, and deliver increased revenues. Their design, format, size and placement are fully customizable. Endless use cases are possible to catch your customers’ attention and maximize your website real estate. Push Promos, Events and Trending Products The strategic placement and design of your promo bar can be used to get your customers excited about your...

Strong Subject Lines How important is your email copy? Consider the following statistics: 47% of email recipients open emails based on the subject line 69% of email recipients report email as spam based solely on the subject line 22% increase in opens for emails with personalized subject lines With so many companies vying to get consumers’ attention, your subject line is key to getting your remarketing email opened and read. It’s the first impression that you make before...