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Cybba / Blog (Page 19)

Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at some of the biggest trends in back to school marketing and discuss how to take advantage of these trends to increase your conversions.

When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer to form an opinion about a product, and 90 percent of their opinion is affected by color. So while color isn’t everything – it’s close. In this blog, we’ll examine how your website can convert more customers with its colors.