Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Chris Peterson. Read about his journey at Cybba, and his insights on what has contributed to his success as a Senior Frontend Developer.
With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands have developed mobile apps that facilitate the buying process on phones and tablets. However, once a quality app is developed, one question remains – how does a brand make its target audience aware of its app, and how can that brand drive users to download and utilize it?