Search Engine Marketing is the process of purchasing paid search listings to drive traffic to a website. Here at Cybba, we go beyond driving clicks and awareness by tying our search marketing campaigns back to clear, direct response goals.
What is Reddit?
Reddit is the 4th most popular site in the US, and the 8th most popular site in the world. Reddit is a way to view news and connect with people of similar backgrounds, views, and interests, or to simply find entertaining content.
The front page of the site acts as a grouping of the most popular recent posts from its countless communities (called subreddits) that are formed around specific subjects. Those subreddits have their own...
Each year we have seen an increasing number of people use their mobile devices to log into Facebook. According to Facebook, there were 1.74 billion mobile active users in December 2016. With that in mind, Facebook has been using various ways to make their ads standout and capture users’ attention.
Geotargeting Uses Location to Refine Targeting
Geotargeting is commonly used in display, SEM and paid social campaigns. It is the addition of a geographic targeting layer to focus an advertising campaign. For example, we want to reach men, 25 to 40 years old, who are interested in online grocery delivery services, and live in Boston.
Geotargeting can be done broadly, such as targeting anyone within a specific country. It can also get more granular, such as targeting people...
Rapid Growth in the Online Grocery Market
Online grocery shopping is at an all-time high. Nearly half of Americans, and a staggering 61% of millennials, are buying their groceries online. This market has doubled over the past year.
The biggest trend is that traditional brick-and-mortar grocery retailers have been investing on their online platforms on a massive scale. Online giants such as Amazon are playing in the space as well. There has also been a huge uptick in...
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are reshaping the travel industry, and prompting marketers to adapt their communication strategies, travel services, and engagement platforms.
With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands have developed mobile apps that facilitate the buying process on phones and tablets. However, once a quality app is developed, one question remains – how does a brand make its target audience aware of its app, and how can that brand drive users to download and utilize it?
74% of consumers feel frustrated when website content is not personalized.
Relevance is key to keep customers engaged, especially at the critical points of site or cart abandonment. By making your customers feel like you are talking to them directly, and not just displaying a generic message, they are more likely to continue interacting with your site.