Marketing Campaigns

Rapid Growth in the Online Grocery Market Online grocery shopping is at an all-time high. Nearly half of Americans, and a staggering 61% of millennials, are buying their groceries online. This market has doubled over the past year. The biggest trend is that traditional brick-and-mortar grocery retailers have been investing on their online platforms on a massive scale. Online giants such as Amazon are playing in the space as well. There has also been a huge uptick in...

With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands have developed mobile apps that facilitate the buying process on phones and tablets. However, once a quality app is developed, one question remains – how does a brand make its target audience aware of its app, and how can that brand drive users to download and utilize it?

74% of consumers feel frustrated when website content is not personalized.

Relevance is key to keep customers engaged, especially at the critical points of site or cart abandonment. By making your customers feel like you are talking to them directly, and not just displaying a generic message, they are more likely to continue interacting with your site.