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A demand-side platform (DSP)

A demand-side platform (DSP)

A demand-side platform (DSP) : is a software/platform that allows buyers (Cybba) of digital advertising inventory (on publisher sites) to access multiple Ad Exchanges & Data exchanges through one interface, and to programmatically buy Ad inventory for their different Campaigns. DSPs use algorithms to optimize the buying/targeting process & is managed by our Traders, who sit in our trading desk team and who continuously optimize the campaigns.