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Performance campaigns or Direct Response campaigns

Performance campaigns or Direct Response campaigns

Performance campaigns or Direct Response campaigns try and generate an immediate response/actions from consumers who see advertisements. These type of campaigns are for customers who want to generate purchases/clicks or signups/traffic more than grow brand awareness over time. Retargeting is a great example of a Direct response campaign. These type of campaigns are smaller in scale than Branding campaigns and will use “intent” data more than “interest”.

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